Who We Are
We are brainstormers with unbridled creativity. We are designers who blaze new trails or improve existing ones. We are “code monkies” with a talent for the “what if’s.” We are brand explorers or brand rescuers.
We’ve come from creative design firms to commercial prepress shops, from internal marketing departments to translation agencies and from interactive media houses to software developers. Signalfire’s team of designers, developers and project managers have a diverse background, but a strong common thread—passion.
Our passion can be seen in our work and felt by our clients. Through our creative process we immerse ourselves in your brand—becoming both stuarts and evangelists. Our mission is to be passionate about your brand, become part of your team and be your guide in the every changing marketplace.
Click here to learn more about our principal team members.
Where Does the Name Signalfire Come From?
One of the most common questions asked by our clients is, “where does the name Signalfire come from?” The answer involves some explanation about our President, Matthew Olson. Being an avid lover of history, the Roman occupation of Britain fascinated him—especially Hadrian’s Wall. To help guard against the native population of Britain, the Romans built a wall across the entire island running east to west in 122 AD.
The Romans built fortlets, known as milecastles, along the Wall at intervals of one Roman mile. Between each milecastle, and spaced one third of a Roman mile apart, were a series of turrets. The plan is to create a point of light where all the milefortlets and turrets were located, with an additional point of light between each of them.
These forts garrisoned irregular troops and when attacks from native Britons would come, fires would be lit passing the alarm to the other forts. These signal fires would pass this simple message across the entire northern frontier of the Roman Empire in shockingly fast time. The logo and name Signalfire symbolizes these fires.
Our mission is to burn with passion, communicate your message, and be a guide for brands to succeed.
Hadrian's Wall Illuminated March 15, 2010 | Photo by Stuart Herbert