Do you know what they call businesses who don’t engage their interest communities? Closed.
Getting connected with people who share the same ideas or philosophies and getting involved with groups who share similar missions or goals is critical for a brand or business reaching out into the world. Being connected to your brand’s interest community will give you market insight, market foresight, and market nimbleness. (more…)
Stick. Stay. Stretch. Snap back.
Sounds like a pretty good brand strategy?
So much of our message about social media revolves around being sticky. How well a brand message resonates or sticks to the consumer’s decision making process is critical in all mediums—especially social media where brand loyalty is hard won and easily lost. Could putting a brand message out, letting consumers carry the message with them, spreading the message by contact to members of their interest community, and eventually having them return with even more interested consumers be a winning brand strategy. I think so. (more…)
