Check out the full story at the Google Webmaster Central Blog.
What Does This Mean? In a Word—Everything.
For many years, clients and developers have always wondered what Google uses and what Google doesn’t. This posting changes everything. For one of the first times, Google tips their hand slightly at their process. While this may not be news to many hard-core SEO’ers, for the average small business owner—this is huge. (more…)
We’ve seen it time and again. A person or a business that has incredible talent, incredible ingredients, or incredible opportunity to really change the game. There is one component that is a needed catalyst in today’s market: HUSTLE.
HUSTLE is what has the business leader pounding on his keyboard or pounding the pavement 5:45 on the Friday of a holiday weekend. HUSTLE is what has the market leader personally responding to tweets, forum posts and general customer service emails. HUSTLE will differentiate between the thought leader and the fast follower. The one who HUSTLES the most, defines the market.
Question: Will your business define the market or be defined by the market? It comes down to who is willing to HUSTLE the most.
We’re big Gary Vaynerchuk fans here. We’ll be reposting some of his videos from time to time, but we recommend following him on Twitter, follow his Tumblr blog and getting his book.
Why Brand Matters. It’s a statement, not a question. Many people think it is an obvious statement, but for many businesses it is very much a question. What is branding to a small business and why does it matter? What’s different now? Brands today are defined by the consumer.
“Branding in business is not a some-time thing, it’s an all-time thing.”
Every facet of your business plays into your brand. From business cards to your email signature, even how someone answers the phone—every instance someone see, hears or reads about you it plays into your brand. While it sounds dramatic, it’s true. Your brand is not defined just by your website, marketing material or logo, but in every place consumers or customers interact.