Signalfire: Interactive Marketing Solutions

Archive for the ‘Marketing Tips’ Category

Speed Versus Velocity: What is the Role of Your Website in Social Media?

Speed Versus VelocityThe most important element to your business’ social media presence is also the most commonly overlooked. We can discuss engagement, we can attempt to plot ROI, and we can emphasize analytics for social media, but in the end it doesn’t mean a thing if it doesn’t take the user anywhere. Social media is simply running in place if it doesn’t have an effective destination.

Social media is constantly being qualified for ROI, stickiness and reach, but how many of your indicators are looking at the destination of social media? How does your website work for or against your social media presence? Let’s look at this from the perspective of high school physics or just a need for speed.

(more…)

What Is An Interest Community?

Do you know what they call businesses who don’t engage their interest communities? Closed.

Getting connected with people who share the same ideas or philosophies and getting involved with groups who share similar missions or goals is critical for a brand or business reaching out into the world. Being connected to your brand’s interest community will give you market insight, market foresight, and market nimbleness. (more…)

Is Foursquare Product Placement for Everyday Life?

product-placementWith Facebook well integrated into many people’s lives, and even Twitter to a lesser extent; new media (or simply media) continues to expand into new areas and to new depths of our daily lives. We’ve come accustomed to vignettes of our acquaintance’s activities and with new tools like Foursquare broadcasting our “check-ins” brands are seeing this sharing as an opportunity. The practice of sharing one’s location is referred to as Social Location Networking (SoLo) and is quickly becoming the next rage—and next branding opportunity—in media.

This new rage of sharing one’s location by checking into venues such as restaurants, bars, hotels, and even grocery stores is broadcasted further into Facebook, Twitter, LinkedIn, or any other media platform. Friends keep connected and get connected for evenings out. Co-workers share lunch suggestions or bagel choices. But more importantly, these venues can pass along specials, tips or other incentives/rewards for those who participate. Experiences are shared and broadcasted as endorsements to friends or virtual acquaintances. (more…)

Topics


Tweets