Stick. Stay. Stretch. Snap back.
Sounds like a pretty good brand strategy?
So much of our message about social media revolves around being sticky. How well a brand message resonates or sticks to the consumer’s decision making process is critical in all mediums—especially social media where brand loyalty is hard won and easily lost. Could putting a brand message out, letting consumers carry the message with them, spreading the message by contact to members of their interest community, and eventually having them return with even more interested consumers be a winning brand strategy. I think so. (more…)
An explosion of social media popularity has sent a flurry of new broadcasts out into the “tweetosphere” producing a lot more noise. Kind of like getting every FM radio station at once. No one is arguing the value of your message on social media. It’s clear that the right business using the right social media tools can have a huge impact in their marketplace. But how does a business push through the social media noise?