Signalfire: Interactive Marketing Solutions

An explosion of social media popularity has sent a flurry of new broadcasts out into the “tweetosphere” producing a lot more noise. Kind of like getting every FM radio station at once. No one is arguing the value of your message on social media. It’s clear that the right business using the right social media tools can have a huge impact in their marketplace. But how does a business push through the social media noise?

In the audio world (and a lot of others) there is a term called “signal to noise ratio”. Signal to noise refers to the basic concept of how much music (signal) is getting through versus how much garbage (noise). The higher the number, the stronger the signal. When we look at, for example, a Twitter account we can ask how much information coming in is useful (signal) versus pointless (noise). (more…)

Chris Garrett interview from Michael A. Stelzner on Vimeo.