Signalfire: Interactive Marketing Solutions

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Signalfire Hosts Workshop for Business Social Media

SF-SMClass-AdIntroduction to Business Social Media

Wednesday, March 24, March 31, & April 7
6:00 – 8:00 pm
The Lodge at Geneva Ridge
Lake Geneva, Wisconsin

The use of social media for business has exploded in the past year, and businesses in every industry are feeling the pressure to do “something.” But what? Many business owners and managers may be familiar with Twitter, Facebook, and LinkedIn on the surface or in their personal lives, but how can they be helpful for your business? Are they helpful for every business? Does utilizing one make more sense than others? If you are using social media, how do you know it’s working? It’s time to get some answers you can trust.

Join Matthew Olson, President of Signalfire, for a three-part interactive workshop to learn about the concepts and the practices of social media for your business. This interactive learning environment will include discussions, hands-on practice, and strategic tips and tricks to help you assess the value of social media in a business environment. Read More »

Chicago Based IT Staffing — Echelon Solutions Group Launches Brand

Echelon-WebSlides-HomeEchelon Solutions Group approached Signalfire in October of 2009 as the business was just getting started. Needing a complete brand development as well as a dynamic web presence, Echelon relied on Signalfire’s expertise in coordinating every aspect of the project. Signalfire delivered a logo design, a business identity package, a brand style guide, printing and a content managed website that precisely fit their style.

The brand needed to reflect the founder’s passion for competitive cycling. “Echelon” referred to the formation racing cyclists would take to maximize efficiency and team success. Drawing on that concept and imagery, the brand quickly took the very impressive form of movement and teamwork.

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Signalfire’s Story Come to Life

illuminating-hadrian's-wallOne of the most common questions asked by our clients is, “where does the name Signalfire come from?” The answer involves some explanation about me. Being an avid lover of history, the Roman occupation of Britain fascinated me—especially Hadrian’s Wall. To help guard against the native population of Britain, the Romans built a wall running east to west in 122 AD.

The Romans built fortlets, known as milecastles, along the Wall at intervals of one Roman mile. Between each milecastle, and spaced one third of a Roman mile apart, were a series of turrets. The plan is to create a point of light where all the milefortlets and turrets were located, with an additional point of light between each of them.

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