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Archive for the ‘News and Announcements’ Category

Signalfire’s Story Come to Life

illuminating-hadrian's-wallOne of the most common questions asked by our clients is, “where does the name Signalfire come from?” The answer involves some explanation about me. Being an avid lover of history, the Roman occupation of Britain fascinated me—especially Hadrian’s Wall. To help guard against the native population of Britain, the Romans built a wall running east to west in 122 AD.

The Romans built fortlets, known as milecastles, along the Wall at intervals of one Roman mile. Between each milecastle, and spaced one third of a Roman mile apart, were a series of turrets. The plan is to create a point of light where all the milefortlets and turrets were located, with an additional point of light between each of them.

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MacIver Institute Rebrands with Signalfire

Signalfire designed website for MacIver InstituteSignalfire is proud to announce the launch of the John K. MacIver Institute for Public Policy’s new brand and website. The collaboration between Signalfire and MacIver Institute has produced a new logo, an original tagline as well as a fresh identity. In developing the new website, Signalfire has built a content managed site that allows a combination of dynamic and static mixed media content to be delivered to the user in an organized and thoughtful fashion. Additional features such as secure donations, email newsletters and social media integration makes MacIver Institute a leader in state political analysis and reporting.

“We’re proud to have worked with MacIver Institute’s operations team as well as the Board of Directors,” says Matthew B. Olson, President of Signalfire. “The working dynamic and ongoing relationship with MacIver Institute will be an exciting one as we push forward with new projects.”

The John K. MacIver Institute for Public Policy approached Signalfire in the Fall of 2009 with a challenge. As a political-think tank, how could MacIver Institute brand themselves effectively while delivering academic-quality political policy research and investigative reporting. Their web presence would require incredible organization as well as an easy user interface. All of this needed to be packaged into a clean, contemporary design feel that moved away from the usual “screen-fulls of text”.

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Sturgeon Bay Visitor Center 2010 Visitor Guidebook

Sturgeon bay Door County 2010 Exclusive Visitor Guide

Sturgeon Bay Visitor Center and Signalfire have completed the 2010 Exclusive Visitor’s Guide. This full color, 40-page guide to Sturgeon Bay, Door County is an incredible handbook for anyone traveling to the largest city in Door County. Full of helpful resources such as descriptions of romantic bed & breakfasts, family-friendly resorts, delicious restaurants, charming shops, cozy coffee shops, spectacular wineries and every little secret this warm community has to offer.

Signalfire has collaborated with the SBVC since 2006 to manage, design and produce this community guide, but the partnership goes much deeper. Beyond just the guide, Signalfire launched www.SturgeonBay.net in 2009—the over 300-page website encompassed individual pages for each member, seasonal changes to the design, calendars, online registration and payment for events, and an easy to use interface for maintaining the site.

Signalfire has also provided comprehensive social media management for SBVC for event promotion, brand listening and overall customer service. From multiple Facebook Fan Pages to event-themed Twitter accounts (even introducing Foursquare to Door County) Signalfire’s relationship with SBVC is on many levels and has brought many successes.

Signalfire brings a spectrum of services and expertise to the tourism and resort industries. Contact us today to learn how Signalfire can help.

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