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Archive for the ‘Projects’ Category

SIGNALFIRE LAUNCHES LOGO FOR RICH HILL PHOTOGRAPHY

Milwaukee photographer Rich Hill came to Signalfire needing to develop a logo as his small photography studio began growing. Having coordinated on several projects in Door County, Signalfire was thrilled to again work with Rich.

Rich’s passion really comes through in his photography. From senior portraits to food shots, every detail is examined and every consideration is given. Lighting, subject content and even staging all come into play when Rich is on a shoot. It’s what makes him a great photographer and what makes his finished product stand out.

Signalfire looked to develop a logo that integrated his love of food photography. Specifically, the lens shutter was given a slightly “sliced citrus” look as if you had cut through a lime—just enough to give the impression of freshness. Combined with a bold, but distinctive font that hinted at his love of the outdoors, we hope his distinctive logo serves his growing business well.

You can find Rich Hill Photography’s website here. Or on Facebook here.

Fontana Paddle Company: Branding, Marketing, Web Development, Social Media — Oh My!

Signalfire is proud to announce the launch of an exciting new business on Lake Geneva—Fontana Paddle Company. From initial business concept to complete launch, Fontana Paddle Company is a great success story of Signalfire’s creative branding process and incredible development capabilities.

Seeing the interest skyrocket in kayaks, stand-up paddleboards (SUPs) and rowing sculls, Kevin Kirkland turned the success of one watercraft business, Lake Geneva Marine, into the opportunity for a second. Mr. Kirkland’s passion is being on the lake, and his love of non-motorized watercraft made it clear what was to come next.

Fontana Paddle Company’s mission is providing non-motorized watercraft to enthusiasts on one of Wisconsin’s most premier inland lakes, Lake Geneva. For over a century, Chicago, (more…)

Signalfire Launches Website for Local Referendum Project on Lake Geneva

The Village of Fontana on Geneva Lake awarded Signalfire a web development contract to develop a site promoting a proposed lakefront building. This building project will be going before a Fall, 2010 public referendum on whether or not to develop this community facility.

(more…)

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