I’m all about being helpful on social media. Sharing of knowledge, sharing your ideas, and sharing your passion is the fuel that drives social media and why it will endure. However, there comes a point where sharing becomes consulting and helping becomes working. While different for every situation, understanding when your knowledge becomes a commodity and your help becomes an investment is crucial to your own personal value.
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Archive for the ‘Social Media’ Category
When you first read it, that headline sounds like a pretty bad business idea. However, with the obsession / misconception over social media being free, how many businesses feel the need to incentivize every little aspect of their online customer connection? How many are baiting their fan pages or Twitter accounts thinking the more followers or fans the better? (Related: Is Your Brand Listening?) Suddenly business owners are finding themselves in a situation of constantly upping the ante just to keep their connections. How can this escalating cost be effective? It’s not and it’s a sure fire way to snuff out the real value behind social media—relationships.
The most important element to your business’ social media presence is also the most commonly overlooked. We can discuss engagement, we can attempt to plot ROI, and we can emphasize analytics for social media, but in the end it doesn’t mean a thing if it doesn’t take the user anywhere. Social media is simply running in place if it doesn’t have an effective destination.
Social media is constantly being qualified for ROI, stickiness and reach, but how many of your indicators are looking at the destination of social media? How does your website work for or against your social media presence? Let’s look at this from the perspective of high school physics or just a need for speed.
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