Chicago Based IT Staffing — Echelon Solutions Group Launches Brand
Echelon Solutions Group approached Signalfire in October of 2009 as the business was just getting started. Needing a complete brand development as well as a dynamic web presence, Echelon relied on Signalfire’s expertise in coordinating every aspect of the project. Signalfire delivered a logo design, a business identity package, a brand style guide, printing and a content managed website that precisely fit their style.
The brand needed to reflect the founder’s passion for competitive cycling. “Echelon” referred to the formation racing cyclists would take to maximize efficiency and team success. Drawing on that concept and imagery, the brand quickly took the very impressive form of movement and teamwork.
Being a specialized IT staffing provider for businesses utilizing SAP, an enterprise-level software system used by many Fortune 500 companies, Echelon had multiple missions for their brand. First, Echelon had to take an approach that would set them above the crowded Chicago market for SAP service providers. Signalfire consulted and helped develop a method of branding their process called the Echelon Effect. Further branded certifications and processes will follow, all bringing a new dynamic to the industry.
Second, Echelon needed to have the right visuals and brand flexibility to appeal not only to skilled contractors looking to be hired by Echelon, but also exude the confidence and expertise that appealed to highly specialized clientele. Accomplishing this with good writing and creative website design, Echelon’s brand equally gets the attention of candidates and prospects.
Finally, Echelon needed a website that could effectively tell their brand story to clients. In addition to being the main recruiting tool, Echelon’s website also had to be a formidable sales tool. With solid imagery, smart site mapping and creative design, Signalfire delivered a self-managed site that will keep up with Echelon’s rapid expansion and service area.
You can read Michael McKeough’s testimonial about Signalfire here.
