Signalfire | Branding, Graphic Design and Web Development for Business

Signalfire Hosts Workshop for Business Social Media

Signalfire — Wed, 03 Mar 2010 00:50:34 +0000

Introduction to Business Social Media

Wednesday, March 24, March 31, & April 7
6:00 – 8:00 pm
The Lodge at Geneva Ridge
Lake Geneva, Wisconsin

The use of social media for business has exploded in the past year, and businesses in every industry are feeling the pressure to do “something.” But what? Many business owners and managers may be familiar with Twitter, Facebook, and LinkedIn on the surface or in their personal lives, but how can they be helpful for your business? Are they helpful for every business? Does utilizing one make more sense than others? If you are using social media, how do you know it’s working? It’s time to get some answers you can trust.

Join Matthew Olson, President of Signalfire, for a three-part interactive workshop to learn about the concepts and the practices of social media for your business. This interactive learning environment will include discussions, hands-on practice, and strategic tips and tricks to help you assess the value of social media in a business environment. Read More »

Chicago Based IT Staffing — Echelon Solutions Group Launches Brand

Signalfire — Fri, 26 Feb 2010 23:27:37 +0000

Echelon Solutions Group approached Signalfire in October of 2009 as the business was just getting started. Needing a complete brand development as well as a dynamic web presence, Echelon relied on Signalfire’s expertise in coordinating every aspect of the project. Signalfire delivered a logo design, a business identity package, a brand style guide, printing and a content managed website that precisely fit their style.

The brand needed to reflect the founder’s passion for competitive cycling. “Echelon” referred to the formation racing cyclists would take to maximize efficiency and team success. Drawing on that concept and imagery, the brand quickly took the very impressive form of movement and teamwork.

Being a specialized IT staffing provider for businesses utilizing SAP, an enterprise-level software system used by many Fortune 500 companies, Echelon had multiple missions for their brand. First, Echelon had to take an approach that would set them above the crowded Chicago market for SAP service providers. Signalfire consulted and helped develop a method of branding their process called the Echelon Effect. Further branded certifications and processes will follow, all bringing a new dynamic to the industry.

Second, Echelon needed to have the right visuals and brand flexibility to appeal not only to skilled contractors looking to be hired by Echelon, but also exude the confidence and expertise that appealed to highly specialized clientele. Accomplishing this with good writing and creative website design, Echelon’s brand equally gets the attention of candidates and prospects.

Finally, Echelon needed a website that could effectively tell their brand story to clients. In addition to being the main recruiting tool, Echelon’s website also had to be a formidable sales tool. With solid imagery, smart site mapping and creative design, Signalfire delivered a self-managed site that will keep up with Echelon’s rapid expansion and service area.

You can read Michael McKeough’s testimonial about Signalfire here.

Visit EchelonSG.com

Signalfire’s Story Come to Life

Signalfire — Sat, 20 Feb 2010 06:53:51 +0000

One of the most common questions asked by our clients is, “where does the name Signalfire come from?” The answer involves some explanation about me. Being an avid lover of history, the Roman occupation of Britain fascinated me—especially Hadrian’s Wall. To help guard against the native population of Britain, the Romans built a wall running east to west in 122 AD.

The Romans built fortlets, known as milecastles, along the Wall at intervals of one Roman mile. Between each milecastle, and spaced one third of a Roman mile apart, were a series of turrets. The plan is to create a point of light where all the milefortlets and turrets were located, with an additional point of light between each of them.

These forts garrisoned irregular troops and when attacks from native Britains would come, fires would be lit passing the alarm to the other forts. These signal fires would pass this simple message across the entire northern frontier of the Roman Empire in shockingly fast time. The logo and name Signalfire symbolizes these fires.

2010 represents the 1600th anniversary of the Roman departure from Britain and to celebrate this, torches will be lit along the entire 80+ mile wall. From Illuminating Hadrian’s Wall:

Plans have been unveiled to create a spectacular line of light from coast to coast, along the length of Hadrian’s Wall. This once in a lifetime event will take place on Saturday 13th March 2010 and will follow the route of the 84 mile long Hadrian’s Wall Path National Trail.

There will be around 500 individual points of light, placed at 250 metre intervals. The first one will be illuminated at Wallsend in the North East, with the line of light then making its way along the Wall to Bowness-on-Solway in Cumbria over the following hour.

For Signalfire, this event is thrilling. While we wish we could be there standing post at one of the torches, sharing the story will have to do for now.

Links:

Information on Hadrian’s Wall

Hadrian’s Wall Heritage, Ltd.

Illuminating Hadrian’s Wall