Signalfire: Interactive Marketing Solutions

Sturgeon Bay Visitor Center 2010 Visitor Guidebook

Sturgeon Bay Visitor Center and Signalfire have completed the 2010 Exclusive Visitor’s Guide. This full color, 40-page guide to Sturgeon Bay, Door County is an incredible handbook for anyone traveling to the largest city in Door County. Full of helpful resources such as descriptions of romantic bed & breakfasts, family-friendly resorts, delicious restaurants, charming shops, cozy coffee shops, spectacular wineries and every little secret this warm community has to offer.

Signalfire has collaborated with the SBVC since 2006 to manage, design and produce this community guide, but the partnership goes much deeper. Beyond just the guide, Signalfire launched www.SturgeonBay.net in 2009—the over 300-page website encompassed individual pages for each member, seasonal changes to the design, calendars, online registration and payment for events, and an easy to use interface for maintaining the site.

Signalfire has also provided comprehensive social media management for SBVC for event promotion, brand listening and overall customer service. From multiple Facebook Fan Pages to event-themed Twitter accounts (even introducing Foursquare to Door County) Signalfire’s relationship with SBVC is on many levels and has brought many successes.

Signalfire brings a spectrum of services and expertise to the tourism and resort industries. Contact us today to learn how Signalfire can help.

Foursquare: An Introduction for Business

Foursquare is a relatively recent (at least in the Midwest) addition to the social media world and is quickly gaining popularity. The question so many are asking is: what is Foursquare and how can it be used for business?

Foursquare is a combination of a game and a social media network that utilizes locations as venues in which points are awarded when you “check in” on mobile devices. Venues can be a restaurant, a store, or any other set location. While Foursquare has been address based, the system recently advanced to a pure GPS-based system for determining the venue’s location.

One of the most rapidly growing themes in social media is location-based interaction. Even though you may be in a crowded bar, you can immediately discover who in your network (friends) is there or see where they have checked in recently. Points are awarded for each check-in. Badges, or awards for frequent check-ins, adding new venues, or checking in with numerous people are given as the user gains points. Some cities or large events (CES in Las Vegas and the upcoming SXSW in Austin) even have custom badges for the savvy tech travelers.

Such games or networks have traditionally been viewed as purely recreational and not seen as having any business potential. However, like we’ve seen with many other aspects of social media, most anything can be used for smart business. In some of the more experienced Foursquare markets, we’ve seen the uprise of bars, restaurants and retail locations using Foursquare as a powerful networking and rewards tool. How?

Social Media Management Packages

We’ve been asked about it. We’ve been planning for it. Now it’s time. Signalfire is proud to announce the launch of our 2010 social media management packages!

Signalfire has developed two social media tracks designed to give businesses a choice: Realize the cost benefit of having Signalfire completely manage and report on your social media presence –or– Get Signalfire’s incredible talent and support while we train key personnel to adventure on.

Signalfire’s complete social media management program comes in three different tiers with varying levels of intensity and Signalfire’s Listening Report™. Pricing can be either on a month to month basis or a well-discounted annual package.

Social media management and training program has two different tiers with different support and training periods. Whether your business needs to get the team trained in a hurry or have the need for longer support as the team gets up to speed, Signalfire’s training programs are perfect for larger businesses grabbing the rope of social media.

Get the package details!

Have a specific need that the packages don’t cover? Want to give it a try? Contact Signalfire to discover which package is right or to have a custom package assembled today.

Announcing Signalfire Listening Reports!

A Signalfire Listening Report™ is a regularly delivered report outlining discussions, questions and topics from your chosen social media outlets. While specific questions to your brand would be addressed right away, this report gives your business insight into the online marketplace.

Key to your brand’s success in social media is the ability to listen and respond. With many social media service providers offering to broadcast your message, much of the effectiveness and purpose of social media is lost. A Signalfire Listening Report™ delivers a crucial element most every “guru” fails to discuss—listening.

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The Art of the Tweet

Posting a message on Twitter, or Tweeting, sounds and looks easy enough. 140 characters to write what’s on your mind. Of course, delivering a solid brand message is a little more than simply updating your followers to your morning coffee choice. Some of it is some old fashioned PR principles.

You’ve got an important message to get out to your followers. There are times when 140 characters can be downright constricting. Yet there are people delivering effective marketing or brand messages with ease AND they’re getting people to take notice. So, so what are some things to consider with your tweet and what can you do to make it successful?