Signalfire: Interactive Marketing Solutions

Signalfire Launches Logo for Rich Hill Photography

Milwaukee photographer Rich Hill came to Signalfire needing to develop a logo as his small photography studio began growing. Having coordinated on several projects in Door County, Signalfire was thrilled to again work with Rich.

Rich’s passion really comes through in his photography. From senior portraits to food shots, every detail is examined and every consideration is given. Lighting, subject content and even staging all come into play when Rich is on a shoot. It’s what makes him a great photographer and what makes his finished product stand out.

Signalfire looked to develop a logo that integrated his love of food photography. Specifically, the lens shutter was given a slightly “sliced citrus” look as if you had cut through a lime—just enough to give the impression of freshness. Combined with a bold, but distinctive font that hinted at his love of the outdoors, we hope his distinctive logo serves his growing business well.

You can find Rich Hill Photography’s website here. Or on Facebook here.

If You Don’t Value It, Why Will Your Customers?

I’m all about being helpful on social media. Sharing of knowledge, sharing your ideas, and sharing your passion is the fuel that drives social media and why it will endure. However, there comes a point where sharing becomes consulting and helping becomes working. While different for every situation, understanding when your knowledge becomes a commodity and your help becomes an investment is crucial to your own personal value.

Paying for Social Media Followers

When you first read it, that headline sounds like a pretty bad business idea. However, with the obsession / misconception over social media being free, how many businesses feel the need to incentivize every little aspect of their online customer connection? How many are baiting their fan pages or Twitter accounts thinking the more followers or fans the better? (Related: Is Your Brand Listening?) Suddenly business owners are finding themselves in a situation of constantly upping the ante just to keep their connections. How can this escalating cost be effective? It’s not and it’s a sure fire way to snuff out the real value behind social media—relationships.

Lake Geneva Rotary Club Presentation on Social Media

On August 3rd, Signalfire’s Matthew B. Olson was invited to speak at the Lake Geneva Rotary Club’s monthly luncheon. Matthew spoke on the role social media is playing in current branding efforts. He encouraged the audience to “embrace the changing relationships with your customers.”

Here are his presentation slides. Have questions or want answers? Click here to reach Matthew and the Signalfire team.

Fontana Paddle Company: Branding, Marketing, Web Development, Social Media — Oh My!

Signalfire is proud to announce the launch of an exciting new business on Lake Geneva—Fontana Paddle Company. From initial business concept to complete launch, Fontana Paddle Company is a great success story of Signalfire’s creative branding process and incredible development capabilities.

Seeing the interest skyrocket in kayaks, stand-up paddleboards (SUPs) and rowing sculls, Kevin Kirkland turned the success of one watercraft business, Lake Geneva Marine, into the opportunity for a second. Mr. Kirkland’s passion is being on the lake, and his love of non-motorized watercraft made it clear what was to come next.

Fontana Paddle Company’s mission is providing non-motorized watercraft to enthusiasts on one of Wisconsin’s most premier inland lakes, Lake Geneva. For over a century, Chicago,