Signalfire: Interactive Marketing Solutions

Marketing and Advertising

Great advertising tells a story about your company and your brand. It stimulates needs and/or wants and creates a sense of urgency that compels buying decisions.

Regardless of brand position, companies can’t force-feed their advertising messages to a willing audience anymore. Online user and interest groups participate and influence the market perception of brands and their advertising messages.

Smart companies recognize and even embrace the power of participatory marketing and user-driven advertising. They actively monitor and interact with their brand-based communities to reinforce their company advertising messages.

At Signalfire, we help you navigate the changing landscape of advertising with creative strategies and innovative solutions that support your marketing and business objectives.

“Advertising is the greatest art form of the twentieth century”
—Marshall Mcluhan

Let us create your next advertising masterpiece.
Call us today. 262.725.4500.

Pathways Guide Pathways-Letting go campaign Pathways
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ADVERTISING: Pathways Medical & Holistic Health

Pathways Medical & Holistic Health in Delavan, Wisconsin uses Signalfire as true brand managers… from their web presence, to creative marketing strategies, to their advertising program.

Pathways was already a success when they first started working with Signalfire in 2007, but they wanted to increase their local market and health care presence. In addition to their patient care and wellness services, they also had a small health food store onsite, but it was not well known in the community.

The challenge was to provide maximum impact on a tight advertising budget. The solution? Signalfire spearheaded the installation of a lighted outdoor sign to increase local traffic and store sales. By working with critically positioned publications, Signalfire designed a series of consistent, brand-regulated ad campaigns to highlight their holistic medical services. Store sales soared. New patient numbers went up. The clinic is now a popular destination for local classes and events.

Signalfire continues to explore new and creative ways to advertise and promote this growing and successful company.