Social media and business are a potent combination when used effectively. With so much of social media either free or incredibly inexpensive, why aren’t small and medium-sized business leaders embracing this new medium? Time.
Business leaders have so much on their plate, having to invest another portion of their work hours into social media is almost an impossibility. Some businesses (small and large) have assigned the task to others in their team, however, the cost of time still comes into play. Time to research, time to setup, time to maintain, and time to stay “on top” of new advances becomes a full- or part-time position. Suddenly, social media is anything but free.
Time is money, and investing the time into social media becomes a cost-benefit question. Does it make financial sense to have an existing team member take time on the clock to manage social media? How long will it take them to get up to speed or trained? How will you rate success and determine results? Would it be more cost-effective to have a resource already versed in social media help you plan a strategy, train team members, or simply manage it for your business?
Signalfire offers a variety of packages to manage social media for your business or to manage social media while training personnel. While we can customize a solution specific for your business, these packages offer an insight into costs and options. But social media management is more than broadcasting—it’s about listening, responding and tracking.
Discover Signalfire’s Social Media Management Programs
Signalfire delivers a level of social media management not found anywhere else. Listening Reports™ is a weekly or monthly report keeping you up to speed on social media conversations about your business or industry. Further, with links to tracking sites, you’ll be able to monitor traffic on your social media efforts as well as get notifications when critical questions come up.
With social media, the bottom line is the bottom line. Social media marketing must be held to the same standards of every other marketing investment. Efforts should be monitored with reporting and tracking and with Signalfire—they are.
Follow us to see first hand, then contact us to make it happen for you.
