Signalfire Presents “Is Your Brand Listening?” At Social Media Breakfast Milwaukee
Register Here with Event Brite
November 19, 2009
7:30 am to 9:30 am
The Moct
240 E. Pittsburgh Ave.
Milwaukee, WI 53204
WiFi and Breakfast Provided
Twitter Hashtag: #SMBMke
Milwaukee’s Chapter Social Media Breakfast is open to those who share a passion for social media and want to learn more about social media and new media tools.
Is Your Brand Listening?
The importance of listening to social media brand conversations.
Presented by Matthew Olson of Signalfire, LLC
Social media has been discussed at length when it comes to using Facebook, Twitter and LinkedIn for broadcasting your brand message. What about listening to what others are saying about your brand? Signalfire’s Owner and Creative Director, Matthew Olson, will discuss the importance of listening to consumers in social media and the market advantage brands can obtain by “listening and responding.”
Take Away Points:
Social media and your website may be broadcast towers for critical brand information, but they are also conduits for you to listen to what people say about your brand.
Listening to social media conversations about your brand will give you market insight and agility. See what the marketplace demands and see what changes will take place in real time.
Negative situations can be made positive! By listening to the social media conversation and responding to negative situations immediately and with genuine actions, you demonstrate your passion. When people see that you’re passionate about your brand it can make them more enthusiastic and turn consumers into brand evangelists.
Utilizing important tools like Seesmic Desktop and TweetDeck to maintain open searches as well as keeping on top of new social media trends like Twitter Lists will make listening easier and more efficient.
Great discussion today Matthew!