Right from the start, Signalfire recognized the value of social media for business, and we’ve been promoting it ever since. If you’ve spoken to us recently, or to one of our social media presentations, you’ve heard us talk about the ABC’s of Social Media (Always Be Communicating!), and the power of listening as well as broadcasting to your interest community. Effective social media management is a critical business tool, and one of the best investments you can make. However, we know that businesses large and small have blessed little time to effectively market, to say nothing of managing social media. So we frequently get asked, “Can you manage social media for us?”
What Sets Signalfire Apart?
There are many companies that offer services that include broadcasting your message over social media. Jumping in to post a Fan Page update, a tweet, or even answer/pose questions over LinkedIn is becoming commonplace. But these services don’t include one of the most important aspects to social media – perhaps the most important aspect of social media – listening. Listening is what gives your business the ability to respond to new market trends or feedback from consumers. Listening ensures your business can stay in front of developments or changes in the market.
How do you keep your ear to the social media airwaves while juggling all of your other business demands? Signalfire offers our social media clients our proprietary Listening Reports™.
Cost and Value
“Why does it cost so much?” is a pretty common question with a very direct answer. Time.
Imagine paying one of your employees or team members to spend as much as 10 to 12 hours per week working with, learning, and tracking social media. What is that cost to your business in terms of wages, overhead, and lost productivity? How long would it take that team member to “get up to speed” with social media? Would they have time to keep on top of emerging trends and technology? Totaling up the start-up costs and ongoing time investment, the math works. Signalfire is a smart investment.
Social media management is an investment and should be tracked for a return, just like every other form of business investment. Signalfire can offer important metrics to all of the social media management. How many clicks, what social media platform, who’s talking about you? These are all critical aspects to determining success for a social media campaign. Signalfire provides this information as well as assistance in planning from stage one.
Social media is having a tremendous impact on how brands interact with consumers. By entering the market as an early adopter, not a fast follower, your business can find itself defining the marketplace as brand leader. Take the time to contact Signalfire for a free one hour consultation and discover how social media can change your business.