Signalfire is proud to announce the launch of an exciting new business on Lake Geneva—Fontana Paddle Company. From initial business concept to complete launch, Fontana Paddle Company is a great success story of Signalfire’s creative branding process and incredible development capabilities.
Seeing the interest skyrocket in kayaks, stand-up paddleboards (SUPs) and rowing sculls, Kevin Kirkland turned the success of one watercraft business, Lake Geneva Marine, into the opportunity for a second. Mr. Kirkland’s passion is being on the lake, and his love of non-motorized watercraft made it clear what was to come next.
Fontana Paddle Company’s mission is providing non-motorized watercraft to enthusiasts on one of Wisconsin’s most premier inland lakes, Lake Geneva. For over a century, Chicago, (more…)
Do you know what they call businesses who don’t engage their interest communities? Closed.
With Facebook well integrated into many people’s lives, and even Twitter to a lesser extent; new media (or simply media) continues to expand into new areas and to new depths of our daily lives. We’ve come accustomed to vignettes of our acquaintance’s activities and with new tools like Foursquare broadcasting our “check-ins” brands are seeing this sharing as an opportunity. The practice of sharing one’s location is referred to as Social Location Networking (SoLo) and is quickly becoming the next rage—and next branding opportunity—in media.