When you first read it, that headline sounds like a pretty bad business idea. However, with the obsession / misconception over social media being free, how many businesses feel the need to incentivize every little aspect of their online customer connection? How many are baiting their fan pages or Twitter accounts thinking the more followers or fans the better? (Related: Is Your Brand Listening?) Suddenly business owners are finding themselves in a situation of constantly upping the ante just to keep their connections. How can this escalating cost be effective? It’s not and it’s a sure fire way to snuff out the real value behind social media—relationships.
Signalfire: Interactive Marketing Solutions
Posts Tagged ‘facebook’
Signalfire is proud to announce the launch of an exciting new business on Lake Geneva—Fontana Paddle Company. From initial business concept to complete launch, Fontana Paddle Company is a great success story of Signalfire’s creative branding process and incredible development capabilities.
Seeing the interest skyrocket in kayaks, stand-up paddleboards (SUPs) and rowing sculls, Kevin Kirkland turned the success of one watercraft business, Lake Geneva Marine, into the opportunity for a second. Mr. Kirkland’s passion is being on the lake, and his love of non-motorized watercraft made it clear what was to come next.
Fontana Paddle Company’s mission is providing non-motorized watercraft to enthusiasts on one of Wisconsin’s most premier inland lakes, Lake Geneva. For over a century, Chicago, (more…)
Introduction to Business Social Media
Wednesday, March 24, March 31, & April 7
6:00 – 8:00 pm
The Lodge at Geneva Ridge
Lake Geneva, Wisconsin
The use of social media for business has exploded in the past year, and businesses in every industry are feeling the pressure to do “something.” But what? Many business owners and managers may be familiar with Twitter, Facebook, and LinkedIn on the surface or in their personal lives, but how can they be helpful for your business? Are they helpful for every business? Does utilizing one make more sense than others? If you are using social media, how do you know it’s working? It’s time to get some answers you can trust.
Join Matthew Olson, President of Signalfire, for a three-part interactive workshop to learn about the concepts and the practices of social media for your business. This interactive learning environment will include discussions, hands-on practice, and strategic tips and tricks to help you assess the value of social media in a business environment. Read More »
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