When you first read it, that headline sounds like a pretty bad business idea. However, with the obsession / misconception over social media being free, how many businesses feel the need to incentivize every little aspect of their online customer connection? How many are baiting their fan pages or Twitter accounts thinking the more followers or fans the better? (Related: Is Your Brand Listening?) Suddenly business owners are finding themselves in a situation of constantly upping the ante just to keep their connections. How can this escalating cost be effective? It’s not and it’s a sure fire way to snuff out the real value behind social media—relationships.
Signalfire: Interactive Marketing Solutions
Posts Tagged ‘foursquare’
Signalfire is proud to announce the launch of an exciting new business on Lake Geneva—Fontana Paddle Company. From initial business concept to complete launch, Fontana Paddle Company is a great success story of Signalfire’s creative branding process and incredible development capabilities.
Seeing the interest skyrocket in kayaks, stand-up paddleboards (SUPs) and rowing sculls, Kevin Kirkland turned the success of one watercraft business, Lake Geneva Marine, into the opportunity for a second. Mr. Kirkland’s passion is being on the lake, and his love of non-motorized watercraft made it clear what was to come next.
Fontana Paddle Company’s mission is providing non-motorized watercraft to enthusiasts on one of Wisconsin’s most premier inland lakes, Lake Geneva. For over a century, Chicago, (more…)
With Facebook well integrated into many people’s lives, and even Twitter to a lesser extent; new media (or simply media) continues to expand into new areas and to new depths of our daily lives. We’ve come accustomed to vignettes of our acquaintance’s activities and with new tools like Foursquare broadcasting our “check-ins” brands are seeing this sharing as an opportunity. The practice of sharing one’s location is referred to as Social Location Networking (SoLo) and is quickly becoming the next rage—and next branding opportunity—in media.
This new rage of sharing one’s location by checking into venues such as restaurants, bars, hotels, and even grocery stores is broadcasted further into Facebook, Twitter, LinkedIn, or any other media platform. Friends keep connected and get connected for evenings out. Co-workers share lunch suggestions or bagel choices. But more importantly, these venues can pass along specials, tips or other incentives/rewards for those who participate. Experiences are shared and broadcasted as endorsements to friends or virtual acquaintances. (more…)
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