Why Brand Matters. It’s a statement, not a question. Many people think it is an obvious statement, but for many businesses it is very much a question. What is branding to a small business and why does it matter? What’s different now? Brands today are defined by the consumer.
“Branding in business is not a some-time thing, it’s an all-time thing.”
Every facet of your business plays into your brand. From business cards to your email signature, even how someone answers the phone—every instance someone see, hears or reads about you it plays into your brand. While it sounds dramatic, it’s true. Your brand is not defined just by your website, marketing material or logo, but in every place consumers or customers interact.