Echelon Solutions Group approached Signalfire in October of 2009 as the business was just getting started. Needing a complete brand development as well as a dynamic web presence, Echelon relied on Signalfire’s expertise in coordinating every aspect of the project. Signalfire delivered a logo design, a business identity package, a brand style guide, printing and a content managed website that precisely fit their style.
The brand needed to reflect the founder’s passion for competitive cycling. “Echelon” referred to the formation racing cyclists would take to maximize efficiency and team success. Drawing on that concept and imagery, the brand quickly took the very impressive form of movement and teamwork.
Signalfire is proud to announce the launch of the 
