With Facebook well integrated into many people’s lives, and even Twitter to a lesser extent; new media (or simply media) continues to expand into new areas and to new depths of our daily lives. We’ve come accustomed to vignettes of our acquaintance’s activities and with new tools like Foursquare broadcasting our “check-ins” brands are seeing this sharing as an opportunity. The practice of sharing one’s location is referred to as Social Location Networking (SoLo) and is quickly becoming the next rage—and next branding opportunity—in media.
This new rage of sharing one’s location by checking into venues such as restaurants, bars, hotels, and even grocery stores is broadcasted further into Facebook, Twitter, LinkedIn, or any other media platform. Friends keep connected and get connected for evenings out. Co-workers share lunch suggestions or bagel choices. But more importantly, these venues can pass along specials, tips or other incentives/rewards for those who participate. Experiences are shared and broadcasted as endorsements to friends or virtual acquaintances. (more…)
