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	<title>Signalfire &#124; Branding, Web Design, and Social Media for Business &#187; print ads</title>
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		<title>Reallocating Advertising Dollars</title>
		<link>http://signalfireproductions.com/reallocating-advertising-dollars/</link>
		<comments>http://signalfireproductions.com/reallocating-advertising-dollars/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 22:03:39 +0000</pubDate>
		<dc:creator>Signalfire</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[2010 ad buys]]></category>
		<category><![CDATA[advertising budget]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[magazine ad]]></category>
		<category><![CDATA[newspaper ads]]></category>
		<category><![CDATA[outdoor advertising]]></category>
		<category><![CDATA[participatory marketing]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://signalfireproductions.com/?p=212</guid>
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Great video! For businesses spending money in print advertising–not just magazines, but newspapers, journals and even trade publications–this should be a wake up call. Is your ads getting the eyeballs they deserve? Are they eyeballs interested in you? Can you track the ROI from your print ads?
Before spending your budget in 2010 on outdated, untraceable [...]]]></description>
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<p>Great video! For businesses spending money in print advertising–not just magazines, but newspapers, journals and even trade publications–this should be a wake up call. Is your ads getting the eyeballs they deserve? Are they eyeballs interested in you? Can you track the ROI from your print ads?</p>
<p>Before spending your budget in 2010 on outdated, untraceable media outlets, you should <a title="Contact Signalfire for more information" href="http://signalfireproductions.com/contact">talk to us</a>! </p>
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		<title>Thorpe &amp; Christian</title>
		<link>http://signalfireproductions.com/thorpe-christian/</link>
		<comments>http://signalfireproductions.com/thorpe-christian/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 02:32:27 +0000</pubDate>
		<dc:creator>Signalfire</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive media]]></category>
		<category><![CDATA[letterhead]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[photo shoot]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[television commercial]]></category>
		<category><![CDATA[Thorpe and Christian]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://signalfireproductions.com.s72729.gridserver.com/?p=61</guid>
		<description><![CDATA[




It started with a logo redesign, but changes in the firm initiated a complete new identity package for this growing legal practice in Delavan, WI. When the creative dust settled, they had a new logo, letterhead, marketing materials, print ads, a Signalfire print management system, and a new website. We handled it all—from concept to [...]]]></description>
			<content:encoded><![CDATA[<div class="portfolio-thumbs"><a href="/wp-content/themes/sfp/images/tc-branding.jpg" title="Thorpe and Christian Brand" class="thickbox" rel="tc"><img class="colorbox-61"  src="/wp-content/themes/sfp/images/tc-logo-thm.jpg" width="120" height="120" /></a></p>
<p><a href="/wp-content/themes/sfp/images/tc-print.jpg" title="Thorpe and Christian Print Ads" class="thickbox" rel="tc"><img class="colorbox-61"  src="/wp-content/themes/sfp/images/tc-print-thm.jpg" width="120" height="120" /></a></p>
<p><a href="/wp-content/themes/sfp/images/tc-website.jpg" title="Thorpe and Christian Website" class="thickbox" rel="tc"><img class="colorbox-61"  src="/wp-content/themes/sfp/images/tc-web-thm.jpg" width="120" height="120" /></a></p>
<p><a href="/legal.html?keepThis=true&#038;TB_iframe=true&#038;height=310&#038;width=325" title="Legal Parachute 30 Second TV Spot" class="thickbox" rel="tc"><img class="colorbox-61"  src="/wp-content/themes/sfp/images/tc-com-thm.jpg" width="120" height="120" /></a></div>
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<p>It started with a logo redesign, but changes in the firm initiated a complete new identity package for this growing legal practice in Delavan, WI. When the creative dust settled, they had a new logo, letterhead, marketing materials, print ads, a Signalfire print management system, and a new website. We handled it all—from concept to graphic design to photo shoots—we even got them to smile! In 2007, we managed the complete launch of a new brand—an online legal services firm. The most recent project was a television commercial for their Southern Wisconsin market. </p>
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