Key to your brand’s success in social media is the ability to listen and respond. With many social media service providers offering to broadcast your message, much of the effectiveness and purpose of social media is lost. A Signalfire Listening Report™ delivers a crucial element most every “guru” fails to discuss—listening.

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One doesn’t get to work with a photographer of Matt Mason’s quality too many times in one’s professional career. Signalfire has worked with Matt Mason for almost two years on a variety of projects. When he approached us a few weeks ago with his plans to start MattMasonPhotography.com, we were equally thrilled and honored to work on his site.

Visit MattMasonPhotography.com

Matt Mason needed a site that would not only showcase his work, but also be dynamic and easily managed by the customer. Targeting brides, families, high school seniors and businesses—Matt Mason needed to appeal to a wide range of people and interests. Yet, this plays to one of Matt’s greatest strengths, each of his customers become his friends. Regardless of their personal interests, Matt puts their personality into each shot.

Signalfire consulted with Matt early on for web marketing as well as a strategy to bring his work to life with a combination of video testimonials and a personal video introduction by Matt. Understanding user trends, Signalfire was able to shape web solutions to highlight Matt’s incredible talents.

Signalfire developed a solution that not only allowed Matt to dynamically manage the site’s content, but also dynamically manage image headers. Nearly every image and section of content can be maintained and enhanced by Matt. This is critical as his work changes weekly and fresh images are critical to appealing to new customers. MattMasonPhotography.com’s portfolio is linked directly to a merchant site that allows anyone to browse or purchase his photos.

Social media plays a critical element to the website as well as to Matt Mason’s marketing strategy. Signalfire has consulted with Matt here, too. By coordinating Facebook Ads targeting key demographics, loading high best photos onto a Facebook Fan Page, and keeping a well-maintained Twitter account, Matt allows his work to be his best advertisement. Be sure to check out his presence on Facebook, Twitter and YouTube.