When you first read it, that headline sounds like a pretty bad business idea. However, with the obsession / misconception over social media being free, how many businesses feel the need to incentivize every little aspect of their online customer connection? How many are baiting their fan pages or Twitter accounts thinking the more followers or fans the better? (Related: Is Your Brand Listening?) Suddenly business owners are finding themselves in a situation of constantly upping the ante just to keep their connections. How can this escalating cost be effective? It’s not and it’s a sure fire way to snuff out the real value behind social media—relationships.
Signalfire: Interactive Marketing Solutions
Posts Tagged ‘Social Media’
On August 3rd, Signalfire’s Matthew B. Olson was invited to speak at the Lake Geneva Rotary Club’s monthly luncheon. Matthew spoke on the role social media is playing in current branding efforts. He encouraged the audience to “embrace the changing relationships with your customers.”
Here are his presentation slides. Have questions or want answers? Click here to reach Matthew and the Signalfire team.
Signalfire is proud to announce the launch of an exciting new business on Lake Geneva—Fontana Paddle Company. From initial business concept to complete launch, Fontana Paddle Company is a great success story of Signalfire’s creative branding process and incredible development capabilities.
Seeing the interest skyrocket in kayaks, stand-up paddleboards (SUPs) and rowing sculls, Kevin Kirkland turned the success of one watercraft business, Lake Geneva Marine, into the opportunity for a second. Mr. Kirkland’s passion is being on the lake, and his love of non-motorized watercraft made it clear what was to come next.
Fontana Paddle Company’s mission is providing non-motorized watercraft to enthusiasts on one of Wisconsin’s most premier inland lakes, Lake Geneva. For over a century, Chicago, (more…)
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