It started with a logo redesign, but changes in the firm initiated a complete new identity package for this growing legal practice in Delavan, WI. When the creative dust settled, they had a new logo, letterhead, marketing materials, print ads, a Signalfire print management system, and a new website. We handled it all—from concept to graphic design to photo shoots—we even got them to smile! In 2007, we managed the complete launch of a new brand—an online legal services firm. The most recent project was a television commercial for their Southern Wisconsin market.