Signalfire: Interactive Marketing Solutions

Posts Tagged ‘tweet’

The Art of the Tweet

Posting a message on Twitter, or Tweeting, sounds and looks easy enough. 140 characters to write what’s on your mind. Of course, delivering a solid brand message is a little more than simply updating your followers to your morning coffee choice. Some of it is some old fashioned PR principles.

You’ve got an important message to get out to your followers. There are times when 140 characters can be downright constricting. Yet there are people delivering effective marketing or brand messages with ease AND they’re getting people to take notice. So, so what are some things to consider with your tweet and what can you do to make it successful?

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Getting Sued for a Tweet? Not Impossible!

The Internet and social media have always been about free expression and free promotion, but what happens when free expression crosses the line into defaming or damaging someone or a brand? In short, can someone sue you for a Tweet?

In a recent article, Deborah Spanic wrote, “the interesting point that I think may get lost in the he-said she-said of a typical defamation case, is the question of whether or not you can defame with a tweet. I think the answer to that is yes, you can.” Deborah Spanic is an internet and intellectual property attorney, specializing in trademarks, copyright, domain name issues, e-commerce and e-business issues and social media law with Whyte Hirschboeck Dudek S.C. in Milwaukee, Wisconsin.

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