Posting a message on Twitter, or Tweeting, sounds and looks easy enough. 140 characters to write what’s on your mind. Of course, delivering a solid brand message is a little more than simply updating your followers to your morning coffee choice. Some of it is some old fashioned PR principles.
You’ve got an important message to get out to your followers. There are times when 140 characters can be downright constricting. Yet there are people delivering effective marketing or brand messages with ease AND they’re getting people to take notice. So, so what are some things to consider with your tweet and what can you do to make it successful?
It’s a guarantee. Something will replace Facebook. Twitter will go the way of Friendster. Social media networking will continue to evolve and grow. Are businesses wasting their time with social networking? Absolutely not. No matter what comes out of the evolution, the principles will remain. Consumers and customers want to participate in brands, they need to communicate with their interest communities. Brands and businesses need to listen, make themselves available and take every comment seriously.