Signalfire had the chance to speak to student members of the UW-Whitewater Advertising Association on Tuesday, November 3rd. Discussing social media in advertising, WAA President, Jon Wolf also asked me to discuss what Signalfire does and how we work as a “virtual studio”.

Discussing social media, branding and marketing, I also applied the concept to them as students entering the market. “Everything has a brand and Everybody is a brand” applied to them as well. Each student is a personal brand and that brand should be participating in the marketplace. Following agencies on Twitter, being fans on Facebook and keeping up with industry news will make them more marketable when the time for resumes and internships come.

Thanks to the WAA for having me in and I hope the presentation was helpful!