Wednesday, March 24, March 31, & April 7
6:00 – 8:00 pm
The Lodge at Geneva Ridge
Lake Geneva, Wisconsin

The use of social media for business has exploded in the past year, and businesses in every industry are feeling the pressure to do “something.” But what? Many business owners and managers may be familiar with Twitter, Facebook, and LinkedIn on the surface or in their personal lives, but how can they be helpful for your business? Are they helpful for every business? Does utilizing one make more sense than others? If you are using social media, how do you know it’s working? It’s time to get some answers you can trust.

Join Matthew Olson, President of Signalfire, for a three-part interactive workshop to learn about the concepts and the practices of social media for your business. This interactive learning environment will include discussions, hands-on practice, and strategic tips and tricks to help you assess the value of social media in a business environment. Read More »

One doesn’t get to work with a photographer of Matt Mason’s quality too many times in one’s professional career. Signalfire has worked with Matt Mason for almost two years on a variety of projects. When he approached us a few weeks ago with his plans to start MattMasonPhotography.com, we were equally thrilled and honored to work on his site.

Visit MattMasonPhotography.com

Matt Mason needed a site that would not only showcase his work, but also be dynamic and easily managed by the customer. Targeting brides, families, high school seniors and businesses—Matt Mason needed to appeal to a wide range of people and interests. Yet, this plays to one of Matt’s greatest strengths, each of his customers become his friends. Regardless of their personal interests, Matt puts their personality into each shot.

Signalfire consulted with Matt early on for web marketing as well as a strategy to bring his work to life with a combination of video testimonials and a personal video introduction by Matt. Understanding user trends, Signalfire was able to shape web solutions to highlight Matt’s incredible talents.

Signalfire developed a solution that not only allowed Matt to dynamically manage the site’s content, but also dynamically manage image headers. Nearly every image and section of content can be maintained and enhanced by Matt. This is critical as his work changes weekly and fresh images are critical to appealing to new customers. MattMasonPhotography.com’s portfolio is linked directly to a merchant site that allows anyone to browse or purchase his photos.

Social media plays a critical element to the website as well as to Matt Mason’s marketing strategy. Signalfire has consulted with Matt here, too. By coordinating Facebook Ads targeting key demographics, loading high best photos onto a Facebook Fan Page, and keeping a well-maintained Twitter account, Matt allows his work to be his best advertisement. Be sure to check out his presence on Facebook, Twitter and YouTube.

Advance registration is recommended as the seats are limited and expected to fill quickly. For additional details contact Meghan Martin at SOHOBizTube or call 262-305-4697. Visit the Facebook Fan Page to keep up to date. Be sure to tell them that Signalfire sent you!