Signalfire is proud to announce the launch of an exciting new business on Lake Geneva—Fontana Paddle Company. From initial business concept to complete launch, Fontana Paddle Company is a great success story of Signalfire’s creative branding process and incredible development capabilities.
Seeing the interest skyrocket in kayaks, stand-up paddleboards (SUPs) and rowing sculls, Kevin Kirkland turned the success of one watercraft business, Lake Geneva Marine, into the opportunity for a second. Mr. Kirkland’s passion is being on the lake, and his love of non-motorized watercraft made it clear what was to come next.
Fontana Paddle Company’s mission is providing non-motorized watercraft to enthusiasts on one of Wisconsin’s most premier inland lakes, Lake Geneva. For over a century, Chicago, (more…)
The most important element to your business’ social media presence is also the most commonly overlooked. We can discuss engagement, we can attempt to plot ROI, and we can emphasize analytics for social media, but in the end it doesn’t mean a thing if it doesn’t take the user anywhere. Social media is simply running in place if it doesn’t have an effective destination.
Echelon Solutions Group approached Signalfire in October of 2009 as the business was just getting started. Needing a complete brand development as well as a dynamic web presence, Echelon relied on Signalfire’s expertise in coordinating every aspect of the project. Signalfire delivered a logo design, a business identity package, a brand style guide, printing and a content managed website that precisely fit their style.